Whether working to create a new brand identity or designing a new online experience, I aim to solve problems beautifully. I believe clarity, simplicity, balance, and honesty are paramount in design and communication. I'm fortunate to have realized my knack for design and love for solving problems. That's really where I thrive. Each design solution that I create is based on the idea that it is solving a fundamental need for that brand. I am passionate about the success of the people I work for and with, and am grateful to be able to do what I love.
Most of the freelance that I have been a part of has come from passion projects. Wedding invitation sets, logo and brand development, user experience design, and website design have all come through various years. Helping friends, passionate business owners, and non-profits has been a very rewarding gift.
Was brought back to help create the creative division of Strikepoint, known as Tanto. Responsible for pitching clients, defining brand strategies, and art direction for multiple clients. Responsible for creating deliverable assets for clients such as logos, website design, UX design, brand identity design, promotional materials, digital marketing assets, email design and strategies. Clients ranging from multiple industries including finance, technology, food and beverage, apparel, entertainment and service.
Led creative strategy on multiple brand pitches for national and international clients. Responsible for creative direction and execution for Lume Cube brand. From initial brand strategy, website design and development, product and lifestyle photography, email and social marketing, packaging, identity and trade show collateral.
Responsible for overseeing the creative direction for the Strikepoint Media brand and its clients. Leads creative team including motion graphics and programming divisions. Client facing with experience in account and project management. Responsible for hiring talent and overseeing projects. Hands-on and responsible for the concept and build of numerous brands, websites, apps, landing pages, advertising and marketing campaigns, sales funnels and more.
Responsible for creating and overseeing print and digital collateral to support Mariners Church and it’s multiple campuses. Lead presentations and meetings and developed branding for campaigns, events, and programs that reached thousands each week. Created print and digital ads, promotional materials for events including outdoor signage, booklets, apparel, and provided weekly assets for multiple ministries.
Created graphics for various apps on the Apple App and Android markets and worked with programmers to plan and develop apps. Tasks included sitemaps, asset development, advertisements, user experience consideration, landing pages, splash pages, user interfaces and brand packages.
• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop
• Typography & Layout
• App Design
• UX Design
• Website Design & Strategy
• Brand Development
• Project Management
• Lead Generation
• Creative Direction
• Brand Positioning
• Art Direction
Bachelors of Science Degree, Advertising
Countries explored: Nova Scotia, Spain, Italy, Croatia, Greece, Bulgaria, Turkey, Egypt, and Morocco
Seasoned creative with 8+ years of print design, UX/UI design, brand development, art direction and social media and marketing experience. Professional, flexible, creative, team-oriented, reliable and highly motivated. Effective at integrating functionality with clean and inviting design. Strong knowledge of typography, color combinations, and photography. Able to manage multiple projects at once and meet tight deadlines with extreme attention to detail. Adept at creating and delivering a wide range of digital and print-based design from concept to final application including advertising, marketing collateral, branding, event, PR materials and signage. Competent in understanding and designing for online experiences, from wire-framing to development hand-off and launch. Experienced in both print and web marketing with the ability to translate client needs into effective design solutions that not only look beautiful but translate into profitable returns for clients.