Art direction for launching the Lume Cube brand and marketing materials. Lume Cube is a product that gained a following with an explosion of support on Kickstarter. This small, durable, waterproof, and powerful light can be used with GoPro products, iPhone & Android phones, and any other casual capture device.
Worked closely with Lume Cube founders to direct brand across multiple platforms. Responsible for creation of visual concept, producing all elements including website design, marketing materials, social media content creation, social campaigns with brand sponsors, email marketing design, UX/UI design, direction of lifestyle and product photography, and overseeing development.
OC ADDY AWARDS:
LumeCube Website Online/Interactive | Websites | Consumer - Gold Winner
LumeCube Responsive Design Elements of Advertising | Digital Creative Technology | Responsive Design - Silver Winner
Lume Cube Transworld Takeover Online/Interactive | Advertising & Promotion | 41 - Website Takeovers Bronze Winner
Photography executed by Rod Foster